And no, it's not a joke: not only did she reveal the album title on The Graham Norton Show yesterday calling it "a confident title choice - and a little nod to Kanye West", she then tweeted the following:
Is it just who's worried about how reactive her material seems to be getting these days, milking currently 'relevant' or 'trendy' phenomena for publicity? (Interestingly enough, that was also one of my main issues with M.I.A.'s Matangi.) First there was her comeback single "Hard Out Here" which played with references to both Robin Thicke's slimy dance floor anthem "Blurred Lines" and Miley Cyrus's horrendous signature dance move twerking, and now she names her album after Kanye's (quite narcissistic but also) extremely critically acclaimed Yeezus. Sheesh!
So far we've heard a couple of singles from the album, and another thing that worries me is her flirting with Auto-Tune. Why she does that when she can sing perfectly well without it is beyond me. Take her latest tune "L8 CMMR", taken from the soundtrack of the television series Girls for example:
Ugh.
In other news, "Air Balloon" is still a nice saccharine pop tune and now has an equally cutesy music video to it as well. It features exotic animals of the savannah, oversized mushrooms and a giant crucifix floating about in space. Not a single actual air balloon makes an appearance, though.
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