Farewell, Electra Heart

It's been a long two years for Marina Diamandis and her Electra Heart thingy. After a course of ten music videos for her new songs, it appears she's finally killing off the annoyingly vague alter-ego-but-not-an-alter-ego-after-all Electra Heart persona. Don't get me wrong, there have been some amazing songs on her second album but let's face it - Electra Heart did not reach the high standards set by her first one, The Family Jewels. Also the new, radio-friendly Marina makes me miss the good ol' indie popper that she used to be. (Now that I think of it, I might as well write a thing about her in my debut album series.) In the dramatic 11th installment of the Electra Heart videos she looks back at the Electra Heart era and seems to wipe off the trademark heart from her cheek, indicating this is the last we see of the platinum blonde, heart-sporting pseudo-popstar. (How hilarious would it be if she now announced that the whole thing was just a bit of a joke? I'd buy it.)

It's good to see the authentic dark-haired Marina back. Maybe now that she's had her time dealing with the American stereotypes she would no longer be so "obsessed with the mess that's America", as she once put it.