Thursday, 3 April 2014

M.I.A. and Janelle Monáe announce a joint concert... but with holograms

Mmm yeah. The two innovative left-field music stars will perform onstage together later today in both New York and Los Angeles. Simultaneously. Wait what, at the same time? Yes, with a little help from today's advanced technology, it seems to be possible. M.I.A. and Monáe will be performing separate sets in New York and Los Angeles, respectively, and both will then be joined onstage by the other's hologram (à la Tupac Shakur) while performing two previously unreleased duets. It's all part of the launch campaign of Audi A3, as reported by Pitchfork.

Futuristic or ludicrous? You decide. Sure, it's impressive how much they can achieve with technology these days, bringing together artists who are separated by thousands of kilometres (or say, death) but personally I'm not a big fan of this hologram hype - I think it takes a lot from the whole live aspect of a performance. (Strangely enough, there is a Japanese computer-created hologram 'artist' that's hugely popular over there but then again, this is Japan we're talking about... the strangest of things float their boats.) With living artists it's obviously bizarre but still kind of justifiable, but bringing dead musicians back to give artificial performances is just all kinds of wrong. It's not a live performance if you're watching a 3D video, is it. Urgh. Fortunately it's been announced that Amy Winehouse's father has denied all speculations regarding a similar stunt from their part.

Well, I guess we'll all just have to see how it turns out.

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