Tuesday, 29 July 2014

New music videos from Basement Jaxx, Lily Allen, Katy Perry

Twerking might've exploded in the mainstream in the aftermath of Miley Cyrus and Robin Thicke's questionable 2013 VMA performance, but Basement Jaxx have been playing with the phenomenon for some time already - the duo's 2009 album Scars even featured a song titled "Twerk". Not that it'd make twerking any less cringeworthy, though. Anyhow, this bootylicious dance style now makes an appearance in the new music video for their latest single "Never Say Never", taken from their forthcoming LP Junto. The tongue-in-cheek clip features the "Twerk-bot", a high-tech robot designed to save the humanity by inspiring mankind to dance again. Or something along those lines. It's got everything you need: wi-fi, bluetooth, USB connection for charging your devices etc. It's compatible with iTunes and even comes with self-lubricating buttocks that are machine-washable and perfectly suitable for... wait a minute.

Then there's Lily Allen who has a new single on the way from her new album Sheezus, and this time it's "As Long As I Got You". A music video was uploaded on YouTube a couple of days ago, and it's essentially a tribute to the Glastonbury Festival, where she performed this year for the first time in five years. It incorporates bits and pieces from the festival, such as Allen dancing and singing to the song backstage and clips of her Glasto performance. It's quite fun and summery and all but also feels more like a festival trailer than a proper music video.

Also, is it just me or is she going through singles like there's no tomorrow? After "Hard Out Here", "Air Balloon", "Our Time", and "URL Badman", this is already the fifth Sheezus single. (In addition, the title track "Sheezus" was also treated with a promotional video, though it wasn't released as a single.) Hell, it's less than a month since the previous one! Yet, with the exception of the past controversy around "Hard Out Here", none have succeeded in making a major impact, with the latest two even failing to enter the top 40 on her home turf. Lily Allen's comeback hasn't really gone that smoothly, now has it.

Meanwhile, Katy Perry's apparently about to release a new single as well. And the song in question is...

*drum roll*

"This Is How We Do". Well damn. Perry's latest album Prism was a pretty good pop album (I gave it a four out of five) and it features a bunch of tracks that'd make great singles. She seems to have confirmed that "Legendary Lovers" would be released as one, while "International Smile" would make a most infectious uptempo summer hit. And still, she chose "This Is How We Do" that sounds like a Kesha throwaway and is certainly not the best the album has to offer. Sometimes I do question decisions that musicians make. On the other hand, "Dark Horse" - another Prism tune I couldn't stand - turned out to become a surprisingly massive hit so maybe she knows better... Nevertheless, here's the lyric video for the song:

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