Tuesday, 5 August 2014

New music videos from Katy Perry, Lana Del Rey

More has happened in the world of music videos.

First of all, here's the new clip for Katy Perry's latest single "This Is How We Do", taken from her fairly good pop record Prism. I'm still unimpressed by her choice for the next single (come on, why not give "International Smile" a chance? It's one of the best songs on the album!) but the music video is a very typical Katy Perry video. It's fun, with heaps of completely unrelated stuff - whatever is the connection between ping pong or basket ball players, watermelon fans, animated desserts and the retro aesthetics of the clip is completely beyond me. But maybe it's indeed 'just' a Katy Perry pop video and should be taken as such, so instead of troubling our heads about any deeper meanings, let's just enjoy the everything-but-the-kitchen-sink clip, rich with colours, De Stijl references, twerking ice cream cones and even a Mariah Carey impersonator.

Then there's also, of course, the ever so dramatic Lana Del Rey and the music video for her new single "Ultraviolence". The grainy clip looks as if it was filmed with an old iPhone and is like the audiovisual equivalent of an Instagram filter but I suppose that's intentional. There's lots of close-ups of her infamous lips - sometimes wrapping around her lover's fingers, sometimes a piece of a tangerine - while she wanders around in a garden, wearing a wedding dress. Well, you'd expect much more from her, but then again it's very Lana-esque anyway. Although to that extent that she's starting to resemble a parody of herself. But maybe that's just me.

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