Friday, 1 November 2013

Happy J-Day everybody!

"Wait, happy what day?" Well let me explain you.

Every first Friday of November is here a day dedicated to Christmas spirit and more importantly - this being Denmark and all - the launch date of the Tuborg Christmas Brew (or Tuborg Julebryg) of the year. That is basically a Christmas beer that, even though it's available for only ten weeks each year, is actually the fourth best-selling beer in the country, only beaten by three other beers that are available all year round. Quite impressive, innit.

Anyway, the annual launch day marks a nationwide celebration where Carlsberg employees (Tuborg is a part of the Carlsberg company, in case you didn't know) going from bars and cafés to another, singing a traditional Tuborg Christmas Brew song (don't ask) and handing out free beers to the customers to mark the beginning of the festive season. Needless to say, people get massively drunk. I once heard another foreigner describe the way back to home after the night as a 'zombie walk', with people just incontrollably crawling in the gutters, brainless and in slow motion. With that in mind, and with Halloween just behind us, I couldn't think of a more fitting song for the weekend than "Living Dead" by Marina & the Diamonds. Unless, of course, you want to go with the Christmas Beer song. Or both! Anyway, happy J-Day for all ye living dead and have a wonderful weekend!

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